HOW WE PUT YOUR DONATIONS TO WORK.

JULY 1, 2019 — CURRENT (These numbers will be updated each month.)

• Travel throughout the state and nation to advocate for drowning prevention and camp safety.

• “Rally for Roxie,” foundation introduction and community events.

• Pasadena Civic Center musical event for 2,500 children, parents, teachers and community members.

• “Roxie Rules” annual event to celebrate accomplishments and announce initiatives.

• Marketing communications programming.

  • Website development and maintenance.

  • Water Safety Workbook

  • Patron mailings.

  • Development and printing of educational flyers.

  • Advertising campaigns in regional media.

  • Monthly press releases garnering coverage on print, broadcast and web platforms.

  • T-shirts and other promotional items to build the brand and spread the mission.

• Research analyst.

COMING IN 2020 (DUE TO COVID-19 SOME ACTIVITIES ARE RESTRICTED)

• Drowning Prevention Town Hall.

• Educational collaboration with Huntington Hospital and Children’s Hospital Los Angeles.

• Educational collaboration with Rose Bowl Aquatics Center.

• Educational collaboration with Pasadena Unified School District.

• Educational Collaboration with ArtCenter College of Design and CalTech (TBD).

• “Don’t Let Us D(r)own” regional marketing campaign.

• Development of first-in-class drowning prevention database.

• Development of first-in-class camp safety database.

• Development of 58-county drowning prevention and camp safety councils.