Meow Meow Foundation is thrilled to announce that its iconic superhero beloved by toddlers, kids and adults nationwide is now available for YOU to enjoy on your very own journey to water safety.

As SuperMeow makes its way from Chesterfield, Missouri to Los Angeles, we are taking advanced orders. Better yet, we are investing EVERY SINGLE PENNY from SuperMeow sales right back into drowning prevention programming for children.

OK, we get it. Cats and water are not exactly simpatico. But that’s what makes SuperMeow super. Having a healthy respect for water is far more important than having a fear of water. SuperMeow will be on a lifelong journey to help children and families overcome water-related concerns, learn how to make all the right choices and have an absolute blast along the way.

In fact, SuperMeow has already helped Meow Meow Foundation develop an awesome interactive water safety book for the entire family or for classrooms. Check it out here.

All of this is happening, because there once was a little girl named Roxie who fell head over heels for a scrappy cat comfort doll which Grandma Carole gave to her. As soon as she could talk, Roxie named her feline friend Meow Meow. Those two went everywhere together. And we mean everywhere. They helped each other and loved each other through thick and through thin. Man oh man was it ever the most beautiful sight to behold.

But then one day Roxie never came home.

Meow Meow had to muster all the strength in the world to get through the sadness. Eventually, it worked. In fact, all that courage made Meow Meow super-duper-duper-duper strong in both muscles and mind. And suddenly one day we had… SuperMeow. Video here.

Finally, speaking of superpowers. This journey would not be possible were it not for the super-compassion of one of the most super organizations we know. THANK YOU TO UNDER THE NILE, without whom none of this would have happened. Not only are Janice and her team remarkably talented, they are also deeply compassionate human beings whose mission is to enrich the planet through initiatives such as empowering women and affording ethical labor standards. Support them and thereby support goodness.